Southpoint LEGO Store Opens Friday

The LEGO Group is set to open its newest retail location at The Streets at Southpoint on Friday, May 23, bringing immersive play and the brand’s signature brick-building experience to South Durham.

Located on the mall’s upper level next to Zumiez, the 2,217-square-foot store will feature one of the region’s widest selections of LEGO sets, along with exclusive products and interactive displays such as a Pick & Build Wall, Build a Mini Tower, and dedicated play tables.

The grand opening weekend kicks off with a ribbon-cutting ceremony at 11 a.m. Friday, followed by appearances from costumed characters, a community-built LEGO mural, and a local LEGO Users Group display.

“LEGO Stores are true community hubs – spaces where new and existing LEGO fans of all ages can find inspiration and immersive experiences to build upon their passions,” said Shweta Munshi, vice president of retail experience for LEGO Retail.

Opening promotions include:

May 23–25: Free “I ❤️ LEGO Store” tile with any purchase
May 23: Free LEGO Store Yellow Truck set with $75 purchase (LEGO Insiders only)
May 24: Free LEGO Store set with $120 purchase
May 25–31: Free reusable tote with $50 purchase

Brick Specialists will be on hand to help guests of all ages find the perfect set – whether it’s a gift, collectible, or creative project. This will be the LEGO Group’s 113th U.S. retail location, part of an expanding portfolio that includes flagship stores in New York, Orlando, and Anaheim.

Spread the word by sharing this Southpoint Access newsletter with friends and neighbors. Got a tip for your neighborhood news guy? Send email to wes.platt@southpointaccess.news. Call 919-695-9813, ext. 800.